Search Engine Optimization
2-Day workshop on Search Engine Optimization
by OSAHUB
Technologies.
For any query feel free to call us at 9013955267, 9555505352
Organize / Join this WorkshopAbout Workshop
A workshop on "SEARCH ENGINE OPTIMIZATION" presented by OSAHUB Technologies.
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach.
Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). SEO is one of the most powerful forces of online marketing; and yet, it can be very confusing because of all the misinformation out there. You will learn everything you need to know about search engine optimization, nothing more and nothing less.
This course is ideal for web developers, IT security professionals, network engineers, Windows and Linux administrators, security engineers, database administrators and webmasters as well as anyone interested in learning web designing.
- Comprehensive course material will be provided to participants
- Software tool kit CD having e-books, videos, software, codes etc.
- Learn & Interact with renowned Industry Experts
- Receive an unparalleled education on the art of upcoming technology with personal one-on-one attention
- Hands on Demonstrations of Latest Computing Techniques & Tools
- Power Point Presentation, Live Demos, Interactive Question & Answer session and comprehensive reading material
- Passion to learn new creative things
- Knowledge of how to use Computer
- Knowledge of Computer Languages
- Having basic knowledge of Web & Internet
What You'll Learn
- What is SEO?
- Understanding how search engines index content
- Researching keywords
- Using SEO tools
- Optimizing pages for keywords
- Optimizing code and site structure
- Building links to your content
- Optimizing nontext components of a webpage
- Analyzing content quality
- Defining your audience, topics, angle, and style
- Promoting your content via social media
- Measuring SEO effectiveness
COURSE REVIEWS
Syllabus
- What is Domain
- Basic Knowledge of World Wide Web
- Difference between Portal and Search Engines
- What is SEO
- Types of SEO Techniques
- Black hat techniques
- White Hat techniques
- How Search Engine works
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- SWOT Analysis of Website
- How to Choose Best Keywords
- Tools available for Keyword Research
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- XML Sitemap / URL List Sitemap
- The Page Title
- Meta Descriptions & Meta Keywords
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- 404 Error
- Duplicate content
- Page Rank
- Link Popularity
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Advanced Reporting
- Webmaster Central & Bing/Yahoo
- Open Site Explorer
- Website Analysis using various SEO Tools available
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo / Bing Tools
- Rich Snippet Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
- Google analysis
- Tracking and Reporting
- Reports Submission
- Securing Ranks